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David Schap
Lead UX designer for Express. Formerly lead UX/UI designer for Craftsman & Kenmore. Former design director at Sears.com. Freelance photographer & outdoors explorer. Born in Virginia & currently residing in
Chicago
Columbus Ohio.
Dubious Words from Suspicious People
Senior Manager Digital Marketing
Valvoline
"David’s designs resonate with the viewer. They beg you to interact with them. They control your focus. And, more importantly, they get you to click the call-to-action buttons."
It doesn’t matter what your business is, David Schap is the guy you want designing your website. David isn’t your run-of-the-mill UX designer and Art Director. He’s also a leader, a visionary, a consensus builder, and a big-picture thinker.

David works fast, but he thinks even faster. Under even the strictest of deadlines, his work always looks perfectly polished and natural. His work is organic, elegant, and logical. There’s nothing artificial or superfluous in his designs. Ever.

David’s designs resonate with the viewer. They beg you to interact with them. They control your focus. And, more importantly, they get you to click the call-to-action buttons.  David knows how to create online experiences that excite customers on an emotional level. David understands how to be visually evocative while steering a customer down the purchase path. It’s imbued in everything he does.
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Lead UX Designer
Express
"He’s calm under pressure, great to collaborate with, and always has good insight."

It’s rare that you come across a diverse talent like David who not only creates intuitive digital experiences, but beautifully designs the visuals as well. I’ve had the pleasure of working with David as a colleague at Sears.
In fact, I enjoyed it so much I brought him to Express Clothing. David and I are the Lead UX Designers at Express and I can’t imagine a better work partner.

He’s calm under pressure, great to collaborate with, and always has good insight. If you're looking for someone who has talent, passion, a great work ethic, and leadership qualities—David is your guy.

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Senior CX Manager
Kohl's
"David blends a creative artistic mind with a practical common sense approach."

Working with David on KCD(Craftsman/Kenmore/DieHard) accounts was a pleasure. In my role as Program Manager for the brands, I leaned on David heavily to keep those e-commerce brand sites fresh. David blends a creative artistic mind with a practical common sense approach. He's just as comfortable going far out with design concepts as he is discussing banner promotions with business team members.  

David is always aware of his deadlines and works with Project Managers, Copywriters, Designers, and other Creatives while keeping deliveries of assets on time. From my Program/Project Manager perspective, David is a breath of fresh air and someone who needs minimal direction to delivery quality creative that not only pushes the envelope for CX standards but meets stakeholder/business goal which makes him a Most Valuable Player on any team he joins!

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CHaris Marquez
Head of Ecommerce Merchandising
Levi Strauss & Co.
"David, I really appreciate how you are constantly pushing us to try to take it to the next level (most of the time we do not even realize that you are doing it.) Thank you for respecting who we are as a brand, but constantly iterating to find ways for us to grow."
UX / UI Design Lead
Craftsman
Migrating & launching a new Craftsman experience
UX Design Lead
Swimwear Finder
Finding a true match with ease
UX Design Lead
Next Rewards
Utilizing gamification to encourage loyalty engagement
UX & Design Director
Brand Showcase
Building a better brand spotlight
Résumé